Assistant Brand Leader


West Des Moines, IA


At Coldwater Creek, we inspire daily connections to nature that feed our souls and fuel our imagination with simple
creative style that makes it easy to express yourself…naturally

Join us on our journey

YOUR purpose, in partnership with the Store Leadership Team, is to build a bond and emotional connection with the customer while delivering a life simplifying experience

Inspired by Nature, Inspired by YOU

  • Self- driven and excited to create, build and cultivate bonds with your team and customers.
  • Passionate about building an emotional connection that evokes a sense of discovery and exploration.
  • Ambitious and enthusiastic in creating an environment for the store and team to succeed.
  • A coach who upholds and inspires relationship building and service standards.
  • A team player that demonstrates excellent communication skills, a high level of accountability, fiscal responsibility, critical thinking, and leadership courage.
  • Friendly and fun with the ability to make decisions independently.
  • Fueled by curiosity.


  • An educator, coach, and mentor that inspires the team based on their individuality. You lead the way and guide the associate journey from onboarding thru coaching and development, celebrating team successes along the way.
  • Role models and holds self and team accountable to delivering a journey focused on emotional discovery and relationship-building behaviors to drive customer loyalty and deliver financial results.
  • Supports the Brand Manager in the talent strategy to recruit, attract, select, hire and develop talent. Maintains a network to proactively fill positions with qualified talent based on brand, team and business needs.
  • Foster a collaborative team environment, that values’ each other’s differences and holds each other accountable and are proud to uphold the same standards, policies and procedures.
  • Treats others fairly and with respect, building relationships based on an individual approach.
  • Ensures efficient planning, coordination, follow-through and completion of tasks, which contribute to the achievement of the store and company goals.

Building Bonds and Life Simplifying Service

  • You foster a shopping journey allowing her to follow her own path to find what will effortlessly express who she is.
  • Lead with curiosity and seeks creative resolutions when working with customers to meet her lifestyle needs.
  • Has a strong understanding of our style, our customer, and our product. This understanding supports mixing product and wearing in her own unique way to build a wardrobe.
  • Shares information and communicates clearly to all levels, promoting brand initiatives and community events. Is a brand advocate to build community connections and grow our customer base.
  • With the team, efficiently executes visual changes and maintain brand standards.
  • Partners with the Brand Manager and visual leads to assess and impact merchandising, floor planning, displays and outfitting.

Business and Behaviors

  • Understands and can clearly communicate and explain all behaviors to drive key metrics and deliver business results.
  • Collaborates with the Store Brand Manager to leverage company tools and resources to identify business trends to establish individual and team goals.
  • Cultivates purposeful relationships within the community that align with the brand and can help drive incremental sales.

Operating Procedures

  • Manages inventory and inventory process according to company procedure.
  • Ensures protection of all company assets, controlling internal and external loss while achieving stores shrink goals.
  • Maintains a safe work environment and takes partnership to fix any store maintenance issues.
  • Follows all company policies and procedures as well as local, state, and federal employment laws.


  • Two years of retail experience, with at least one year of management experience. Specialty retail experience preferred.
  • Solid business acumen and analytical skills and can confidently analyze and speak to the store’s business.
  • Proven leadership skills and strong personal presence.
  • Demonstrated success in recruiting, training, revenue generation, and operations.
  • Excellent communication, delegation, follow-up, and time-management skills.
  • Some travel may be required.
  • An essential function of the job is the ability to move about in a store including standing, walking, kneeling, stooping, climbing ladders, using stairs, carrying, bending, stretching, twisting, or reaching out with body, arms or legs, pulling and lifting objects up to 40 pounds. Sometimes these movements are made quickly and repeatedly.
  • An essential function of the job is the ability to work a rotating schedule, including nights, weekends, and holidays, based on the needs of the business.
  • Proficient knowledge of computer systems and the ability to navigate. computer/handheld systems with intermediate computer and keyboarding skills.
  • High school diploma or GED required. Associates degree or equivalent in work experience.

This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her manager.

For any inquiries or to apply, please email a resume to