DIGITAL MARKETING MANAGER

Full-time

Hingham, MA

 

At Coldwater Creek, we believe that every woman, at every stage, should look and feel her very best.

Coldwater Creek is looking for a Digital Marketing Manager to lead campaign planning, management and analysis of its core digital channels. The Digital Marketing Manager will utilize expert-level analytical skills and best practices to drive profitable growth across SEO, Paid Search, Affiliate and Display disciplines. This individual will manage day-to-day program operations in partnership with internal stakeholders and third-party vendors, optimizing spend and performance in alignment with business objectives. Successful candidates will possess a deep understanding of the role(s) that each digital channel play in the consumer funnel, strong project management skills and an entrepreneurial spirit.

KEY RESPONSIBILITIES

  • Develop and implement digital strategies that increase brand awareness, drive site traffic and/or deliver incremental sales on ColdwaterCreek.com.
  • Analyze performance of managed marketing disciplines and optimize campaigns/budgets to maximize ROI. Develop reporting structure to share channel performance and consumer insights across all levels of the organization.
  • Build, execute and optimize enterprise-level Organic and Paid Search campaigns across all major search engines in partnership with external search agency.
  • Drive exponential growth of Affiliate Marketing channel through expansion of current affiliate relationships and development of new program partners.
  • Expand current Display advertising efforts within new and existing technology partners through use of custom audiences, new placement types and A/B testing.
  • Manage monthly digital marketing budget by channel.
  • Evaluate emerging digital marketing trends and technologies to identify new customer acquisition opportunities. Serve as thought leader within the organization for managed digital channels.

REQUIREMENTS

  • 3-5 years’ experience in a digital marketing role managing paid and/or organic campaigns.
  • Bachelor's degree in Marketing, Business, Advertising or related field.
  • Expert-level knowledge of Google Analytics, Omniture, and/or other digital analytics tools.
  • Demonstrated success in deploying enterprise-level SEO and PPC campaigns. AdWords certification preferred.
  • Affiliate marketing management experience a plus.
  • Experience and comfort in managing weekly/monthly budgets.
  • Exceptional Excel and PowerPoint skills.
  • Outstanding written and verbal communication skills.
  • Effective multitasking and problem-solving skills.
  • Entrepreneurial spirit. Ability to proactively identify new growth opportunities.

For any inquiries or to apply, please email a resume to jobs@coldwaterdirect.com.